Misc

Date:July 4, 2012 To: Peter Quip, Man bestrider From:Noriko Elder, Marketing intern[pic] Subject: change magnitude guest Base The Issue It has come to our attention that attendance at The axis has declined lately. It appears to be a pattern that has accomplished over the summer months. To breed this problem I hand over put together this analytical report which compares the advertising strategies of our competitors and outlines the findings of a recent stack of 220 college students. In addition, a conclusion with recommendations to turn over this trend is presented. The Axis, being hotshot of quadruple mid-sized live medical specialty venues in Adams, has traditionally targeted a more mature reference than the other venues. Since the citys image is closely fasten to its university and receives the bulk of its business receipts from college-aged students, it is logical that The Axis redirects its marketing efforts to target this younger age group. Findings A survey of 220 college students revealed that The warmth was the preferent venue to operate a performance. The Axis was the least favorite.

A contributing compute is tied to the fact that the reasonableness of tag prices at The Axis was ranked at the bottom of the four venues. It is also famous that 94% of those surveyed look for discounts on tickets. In the area of advertising, the survey showed that word of mouth was at the bill in being the primary source of concert information . theme and radio followed in second and ! the internet was third. Only 8% responded to flyers and 1% to magazines. A comparison of advertising tactics of the covering fire two favorite venues brought out what works and why. The Rage advertises in towns two alternative newspapers and it always includes pictures of the performers. It has an extensive, well-developed electronic network Site which is updated effortless and works closely with the citys rock/ terrible rock...If you want to get a plenteous essay, order it on our website: BestEssayCheap.com

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