Daimler and Chrysler Merger

Company BackgroundChryslerChrysler Corporation (CC) was founded in 1925 in America by Walter Chrysler. shortly Chrysler holds the baffle for being the third largest auto manufacturing business in North America. The association has created a soundly-built reputation with its well-engineered cars that coat achieves the middle fork society. The core competences of Chrysler include efficiency and zipper to market. This is app bent by using various production methods that focuses on cost savings and mass production techniques. Using these techniques Chrysler had well received automobiles much(prenominal) as, the Dodge Charger, PT Cruiser, Grand Cherokee, Liberty, Wrangler and nationalist and these were in the $15,000 to $30,000 USD price range. Over the knightly few historic period the company has shown peaks of revenues followed by a heavy fall in sales, in which the US government has bailed the company out on several(prenominal) occasions. At the time of the merger with Daimler Benz, the company was faced with add competition from the Japanese automakers, Chrysler was seeing substantial decrease in sales and was not in a dominate amaze in the merger. (Waller David, 2001)DaimlerDaimler Benz was incorporated in 1926 after the merger of Daimler and Benz companies. They be currently the 13th largest auto manufacturer in the adult males gentleman and hold the position for being the largest truck manufacturer in the world.

The new company has dominated the international market with their far-famed line of Mercedes Benz vehicles that exhibits premium quality and luxurious attribut es in the medieval decades. The core comp! etences of Daimler Benz include quality and the use of technology. Harnessing the power of German engineers and technology, Daimler brought technological changes to the entire auto industry in areas such(prenominal) as engine, transmission, safety and offering a rich ply experience. The notable innovations Daimler Benz has contributed to be: anti-lock braking systems, airbags, seat belt pre-tensioners... If you want to part a full essay, order it on our website: BestEssayCheap.com

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