Objective This pecuniary analysis on virago.com ( amazon) was conducted in found to determine if we should invest in the company. In our analysis, amazons financial statements (income statement, balance sheet and statement of capital flows) were reviewed for the gone three years (2008 2010), stock performance for the yesteryear 10 years (2001 2010) as well as mainstay financial ratios equald to its industry. This analysis provides us with a basis to compare viragos historical performance with representative selective information in order to make our decision. Background Information Amazon.com, a Fortune calciferol company, commenced operations in July 1995 with its virtual online store, leverage the World all-inclusive Web. Founded by Jeff Bezos, Amazons starting prison term goal was to be the Earths most customer-centric company (Jeff Bezos: Founder and CEO, Amazon.com), with a strong focalize on selection, price and convenience. Bezos, who studied calcul ator science and electrical engineering and graduated at the nobble of his class from Princeton University in 1986, came across a statistic that the Inter scratch was growth at 2,300 part and was tempted to jump into the world of E-commerce (Jeff Bezos: Founder and CEO, Amazon.com).

Bezos elected books to be Amazons first result grade as they offered a large selection (Jeff Bezos: Founder and CEO, Amazon.com). As customers began asking for more than than just books, Amazon began expanding into other product categories. Today, Amazon offers categories much(prenominal) as electronics, jewelry, business services, and operates fulf illment centers around the globe. In 2010,! Amazon generated $34.2 billion in net sales, with a net income of $1.15 billion. Amazon employs approximately 33,700 full time and part time employees (Amazon.com 2010 annual Report, pg 4). Amazon, with its corporate office located in Seattle, Washington, was initially unified in 1994 in Washington State, and then it reincorporated in 1996 in the state of Delaware. Amazon completed its initial...If you want to lay down a full essay, order it on our website:
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