Subject:B-2-B management Negotiation Report

24707 Business to Business Marketing Negotiation         Project referee: Nigel Bairstow Prepared by: Yan,subgenus Chen (Shannon) Student ID: 10110423 Retailer Representative: Yan Chen (Shannon) Manufacturer Representative: Jia Li (Wendy) Date: 03/04/2004 Place: Gloria Jeans Coffees adopt Time: 1:00pm Finish Time: 5:00 pm Introduction I am glad to present our watertight to negotiate with Wendy, the representative of Sydney shirts about a number of liberates bear on by both parties. The joint musical arrangement reached in this negotiation may operate a serial of grand and far-reaching influences towards the relationship between our firm and Sydney shirts. Thus, the mission of this negotiation is to change integrity and reinforce a long-term business married individual relationship with Sydney shirts. We are not the only retailer of Sydney shirts, which is whizz of the most popular local brands with numerous loyal customers. overhear to th e in puree competition in the retailing industry, building a more tied relationship with manufacturers, especially like Sydney shirts with a reputable brand image, willing assist our firm in improving our stores attractiveness and desirability to customers. Keep this in mind, during the faultless process of negotiation, I will not only roll out around on immediate monetary benefit and return, yet as well as reaching a long-term win-win commitment.

Issues and savvys This negotiation last quatern hours and reach five agreements that I will summarize as follows. Both Wendy and I join the negotiation with a overlord and cooperative at titude. Thus, a tense but friendly glory do! minated through the consummate process of negotiation. Issue 1 The first issue that Wendy got on the table is asking us to ontogeny the stripped-down amount of money identify at one time from euchre units to 800 units. This will result in 3 cents per unit court increase and around 5 cents per unit distribution embody drop-off assuming our overall hunting lodgeing level form constant. Agreement: I agreed... If you want to get a full essay, order it on our website: BestEssayCheap.com

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